Use these 3 solid answers next time someone asks: ‘Tell me about yourself’

Rather than dread the question, think of it as a self-promotional invitation you mustn’t let pass you by. People are not asking for your chronological history, but they do want more than your name, rank, and serial number. Whether you are in a job interview, meeting a new contact while you build your network, or talking with your big boss on a video conference for the first time, this is your moment to shine. It is an opportunity to give your two-minute advertisement about your background, your accomplishments, and the importance of what you do Your goal is to turn the question into the beginning of a deeper conversation and a deeper relationship. So keep these three key pieces of your response ready: Engage the audience, establish credibility, and tell people why they should care. Then tailor your reply to the person who is asking. Find ways to connect your experience and expertise to their interests. Engage the audience Resist the urge to lead with your title and organization unless you know that will stand out. Instead, give a short, illustrative explanation of what you actually do. Make it an interesting conversation starter. If it points to anything going on…

How to Measure Inclusion in the Workplace

DEI, DIVERSITY
There’s no doubt that in 2021 and beyond, companies will continue to devote more attention and resources to advancing diversity, equity, and inclusion (DEI). Unfortunately, many organizations still struggle to measure the impact of their strategies and communicate that impact to a growing number of stakeholders. More than 1,600 CEOs have signed onto the CEO Action for Diversity & Inclusion Pledge, and 40% of companies discussed diversity and inclusion in their Q2 2020 earnings calls versus only 4% the same quarter a year prior. According to Gartner research, the number of HR leaders identifying DEI efforts as a top priority was 1.8 times higher in 2020 than in 2019. Gartner analysis reveals an almost 800% increase in job postings for dedicated diversity recruiters. While a recent Gartner survey reveals DEI leaders indicated that “setting goals and tracking DEI progress through metrics” was one of their two top priorities for 2021, measuring workforce representation is a challenge unto itself, particularly for global organizations that need to manage self-identification and define their underrepresented talent segments across geographies. Even once you have that demographic information, it’s hard to know what mark you’re trying to hit: What does “good” look like, in terms of…

A Data-Driven Approach to Hiring More Diverse Talent

DEI, DIVERSITY
Within 25 years, people of color are projected to be a majority in the United States. As this key demographic rapidly expands, businesses of all sizes across America are realizing the need to hire diverse talent in order to develop products, services, and experiences for a changing population. Further, research shows that companies that have more diverse workforces outperform and out-innovate those that don’t. According to a 2018 McKinsey report, companies in the top-quartile for workforce diversity are 33% more likely to financially outperform their less diverse counterparts. But while companies understand why they need to have a more diverse workforce, many aren’t sure how to make it happen. The PGA of America was one, and it faced challenging public perceptions. Golf is often viewed as a primarily white sport, which makes it difficult to recruit from underrepresented communities. Historically, there have been many barriers to entry for people of color interested in golf, including financial hurdles to enter training and acquiring equipment. While the PGA of America has historically instituted programs geared toward attracting diverse talent (like the PGA WORKS program, which actively recruits people from diverse backgrounds to apply for fellowships and other pathways of entry), there’s still more work…

Racial Equity Starts from Within Nonprofits

DEI, DIVERSITY
Nonprofit organizations can be much more courageous in confronting racial and gender inequality. And, unless nonprofits lead the way to equity, according to initiatives such as Race to Lead ,Report the Abuse, and Humanitarian Women’s Network, they have a role in perpetuating societal inequalities. Eager to dig deeper, we invited a group of anti-racist activists, leaders, and consultants from the Boston area to talk about how they are helping nonprofit organizations talk about race.  We followed the lead of our earlier NPO Conversation about shifting gender norms in organizations and invited people to talk about what is working well in their work for racial equity.  The rich conversation surfaced several tips for nonprofit leaders willing to look inward to address racial equity, thus  facing their own organizational challenges and leading the way to a diverse, equitable, and inclusive society for the rest of us. Stop tiptoeing around race Everyone agreed that simply starting a conversation is a breakthrough.   The need for bold leadership at the top may be a cliché but it is essential.  The work is hard.  It pushes buttons.  It pushes everyone outside their comfort zones.   Not all leaders have the awareness or skill set to support the work.  They may have to…

Words Matter: Ensuring Inclusive Communications

DEI, DIVERSITY, recruiting
As associations welcome an increasingly diverse membership into the fold, the way they communicate is crucial. This is why many organizations are adopting more inclusive language that better reflects the whole community. As the world’s population becomes more diverse across every demographic category, so do the people who belong to your association. To ensure that all members feel included, associations have been making adjustments to the language they use. While some view language changes as superficial or go so far as to label them pejoratively as “virtue signaling,” experts say the shift is critical. “It’s important to remember that communication defines the identity of the organization,” says Nneka Logan, Ph.D., an associate professor of communication at Virginia Tech. “That is why it is important to communicate in an inclusive way. The things you say define you as an organization and can affect the way you are perceived in the public, by members and nonmembers.” Associations that are looking to adopt more inclusive language typically have a mission to be inclusive, according to communications expert Beth Hampton. “I’ve been a marketer for a number of associations,” says Hampton, who is currently vice president of marketing and communications at the American Association for…