Fundraising Trends: 7 Modern Strategies to Consider for 2021
The lessons of 2020 are definitely influencing plans for 2021. From fundraising to operations, everything is changing, while the need to do good remains as crucial as ever. We know that plans can change and trends can shift (one of those 2020 lessons), but it’s still worthwhile to look ahead at the way things seem to be headed when you’re trying to create your fundraising strategy. Let’s get started. 1. On-the-Go Operations: Mobile Optimization Remote work at nonprofits evolved quickly in 2020, and now many organizations are hitting their stride. This mobility will serve organizations well, even when they’re back in the office. No longer should your staff members need to log into their desktop computers in order to make quick updates — mobile devices make things more flexible. When your staff members can use important data about your nonprofit straight from their smartphones and tablets, they can better prioritize and track progress for work from anywhere. For instance, if you can access your organization’s CRM dashboard from your phone, you can always see high-level, important metrics such as campaign progress and donor retention rate. This helps you keep these metrics at the forefront of your mind when on-the-go. Past…