How to Optimize Your Career in 2017
Build a personal brand. Everyone has a personal brand. You may not have cultivated it, but it’s there. Most people think of personal brands in terms of followers, likes, blog subscribers, etc. If this is your measurement, time to re-cut the cloth. Building a personal brand is the process of associating your name with particular traits. Check out Why Being a Jack-Of- All-Trades Won’t Help Your Personal Brand, written by Kathy Bloomgarden for Fortune. Optimize your resume for ATS. Many nonprofits and recruiting firms are now using applicant tracking systems (ATS). This means that most likely, 3 out of 4 resumes are never read by an actual person. You can increase your odds of being that special one by inserting the critical keywords often found in job descriptions into your resume. Manage your LinkedIn presence. Most nonprofit employers include a review of your social media, particularly Facebook and always LinkedIn. There are hundreds, if not thousands of professional LinkedIn coaches to help you build or improve your LinkedIn profile and posts. For the cost of a few hours, it is well worth the investment in your career. Entrepreneur published a great infographic full of helpful pointers for DYI: 18 Tips…