Looking Outside to Strengthen Inside
The changing business landscape has forced companies to constantly evaluate and redefine their concept of working teams, and how these teams are constructed. The evolution of management priorities, along with advances in technology, has pushed organizations toward leaner and more flexible structures. Nonprofit organizations, like their for-profit brethren, are realizing the need to specialize in order to differentiate from competitive organizations. They’re choosing to be unique to someone over being everything to everyone. They’re choosing to cultivate talent and focus on services that support core strengths. The looming question is how to fill the gaps that fall outside of core strengths. Many organizations turn to outsourcing, a growing trend consistent with the need to produce more with less. This is particularly applicable to marketing. With the right talent, outsourcing doesn’t have to feel like working with an outsider. Whether the arrangement is temporary project-based assistance or freelance assignment, the benefits most often far outweigh the cost. Sometimes, we can’t see the forest for the trees. Outside strategists can introduce a fresh perspective and help you gain altitude to see the problem in new ways. External resources come with added expertise. Organizations to tell their stories through many venues, and to…